During his hay days, Sachin Tendulkar was touted as the God of cricket. He has served as an Indian international cricketer and also as the most endearing captain of the Indian cricket team. He has enjoyed a very bright cricketing career. His fans swear by his name and have nothing but the highest regard for him. Post retirement, he has turned into a successful business and investor. He has launched his own sports Management Company called SRT sports and has also roped in Tata’s former executive Mrinmoy Mukherjee as the company’s CEO.
Sachin has also entered into a joint venture with an indigenous clothing brand Arvind to bring forward an exclusive menswear clothing brand. The brand is called True blue and was launched in 2016. Multiple outlets of this brand have since been opened throughout the country. Sachin along with a Hyderabad based firm called PVP ventures has become the co owner of the Mumbai franchise of the International Tennis premier league (ITPL) and also of a soccer team called Kerala blasters in the international Soccer league. Besides this he has an 18% stake in the sports simulation venture called Smaaash entertainment. Smaaash was founded in 2009 by Shripal Morakhia.